Experience Brodos live in Hamburg!

Frank Luettjohann

CSO Sales Trade

We are looking forward to welcoming our partners on 31st May 2017 to the fish auction hall in Hamburg and to enjoy an exciting day together with them, with lots of offers, activities and many more highlights.

Roadshow off to a successful start!

The first Brodos roadshow on 15th March was a complete success! More than 300 retailers were at the kick-off event in Würzburg. As well as the latest products straight from the Mobile World Congress, visitors were also able to enjoy a number of workshops and offers relating to the cross channel concept of the connected store and the related shop fitting concept, which has been given a facelift. With the new concept, our roadshow is now more regional and at our retailers’ locations more often.

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Image: New concept and new locations for the Brodos roadshows 2017.

Roadshow
Image: The Brodos roadshow is the ideal place to meet, chat and share information.

Roadshow 3

Image: At the inhouse trade fair there were a number of offers and promotions available for retailers.

More and more exhibitors

As an event platform, the roadshow is once more offering leading wireless brand manufacturers and network operators the possibility of presenting their exclusive product line up. In response to the huge demand from exhibitors, the exhibition space has even been doubled in size.

As well as the network operators 1&1Deutsche TelekomTelefónicaVodafonecongstar and yourfone and well-known manufacturers such as SonySamsung, Huawei, Bullit, Blackberry, Coolpad and Nubia, a number of accessories manufacturers have their own stand for the first time this year (Technaxx, Stilgut, Mconomy, Xtorm, Reboon, Jabra, Nevox and iprotect).

New daily programme

There have not only been changes as far as exhibitors are concerned. The daily programme has also been given an update: From 5pm on, there are a number of exciting retailer workshops on offer, focusing on developing business and offering information and news regarding the connected store. The subsequent keynote speech at 9pm then covers trends and new developments in our cross channel concept. After that, Michael Heller, managing director of brodos.net answers the four most important questions for retailers on the road to cross channel.

It goes without saying that catering is not neglected either, with retailers enjoying culinary delicacies throughout the day. The evening draws to a close with a relaxed get together at 11pm.

Keynote
Image: In the keynote speech Dominik Brokelmann reports on developments ….

Roadshow Keynote1
… in cross channel trends relating to the connected store.

Positive feedback from retailers

Our new roadshow concept has gone down very well with retailers. They particularly appreciated the various activities on offer and the new concept of the roadshow.

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“I really like the new concept behind the Brodos roadshow! One thing I really appreciated was the large number of exhibitors in attendance. This made the roadshow very interesting.  As a result, I was able to do business directly at the show with exhibitors I was interested in, have a chat with them, and get to know them better. The event was very well organised,  and I enjoyed the tasty buffet. All in all, it was a very good combination of retailers, brodos employees and exhibitors. The roadshow garanteed a lively exchange of information.”

Faisal Khan, my-eXtra Siegburg

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“The roadshow was very interesting, I really liked the fact that it was set up like a trade fair with a lot of stands from the various providers as well as different activities and competitions.”

Taylan Ceylan, my-eXtra Selb.

 

Our video which was produced especially for the roadshow gives a small idea of all the highlights on offer at the event:

Roadshow Würzburg 2017 - YouTube

All retailers who would still like to register for the upcoming roadshows can do so on our event page.