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Your aim is good business, high quality and satisfied end customers? With the my-eXtra cooperation concept you have a reliable and many-facetted service provider at your side, who can look back on more than 10 years experience in managing concepts.


  • 2004: Launch of franchise concept “the independent mobile phone chain”
  • 2014: Launch of a new, modern and forward-looking shop concept
  • 2015: The new cooperation concept “The Connected Store” takes over from the franchise concept “the independent mobile phone chain”
    • Currently 120 shops
    • Locations distributed strategically throughout Germany
    • Room for individualism with multi brand, dual brand or single brand concepts


Why cooperation?

Entrepreneurial drive...

  • Our cooperation partners are all independent business owners
  • Active interaction to keep improving
  • Cooperation based on partnership
  • Feedback from one partner to another

... along with many benefits

  • exclusive retail concept tailored to suit each individual business
  • Diversified support from network operators
  • Special terms and conditions especially for cooperation partners
  • Special hardware promotions from manufacturers
  • Delivery of promotional goods with right of return
  • Regional get-togethers especially for cooperation partners - the perfect opportunity to share experiences


How do we support our cooperation partners in running their business?

  • Analysis of economic key performance indicators
  • Personal advice and support from experienced sales professionals
  • Constant transfer of knowledge between cooperation partners
  • Individual, bespoke advertising campaigns


What does our cooperation concept include?

The PoS of the future: the perfect combination of brick and mortar retail and online business

  • Furniture concept in corporate design
  • “my-store.TV” digital signage solution.
  • Kiosk with > 200,000 products
  • Online shop
  • brodos.net ERP
  • Traditional advertising support & social media marketing
  • Support in gaining a foothold as regional “Local Hero”
  • Competent and personal support from our own internal sales team
  • Professional support from field staff
  • Quality management
  • Service recovery process
  • “Simply a better package”: Continual improvement process with customer
  • Sharing best practice
  • Store check


Why are we successful together?

  • Independent entrepreneurs motivated by equity
  • Trust as the basis for a successful cooperation
  • Low start risk
  • High quality standards
  • Room for individual and regional measures for boosting customer satisfaction and customer loyalty
  • Profound specialist knowledge of the industry
  • Own PoS system with integrated, daily analysis of results
  • Targeted information structure
  • Comprehensive and competent services


Contact us now...

Monday to Friday from 9am - 7 pm

Tel.: +49 9133 770 200 (Baiersdorf)

Email: myextra.kooperation@brodos.de