We attended the Mobile World Congress in Barcelona again this year, finding out about the exciting new products in the branch. The biggest events took place the day before the event actually officially opened. One of them was the Unpacked Event run by Samsung, presenting the new Samsung Galaxy S9/S9+. In conjunction with this, we launched our pre-order campaign for our retailers.
Manufacturers showcasing new devices
The event was the perfect backdrop for large manufacturers to showcase their latest products. On the day before the official kick-off of MWC, Samsung presented its new flagship Galaxy S9/S9+ at an Unpacked Event. HMD Global presented not one, but five new Nokia phones, CAT unveiled the new CAT S61 and Sony revealed its two new models, the Xperia XZ2 and its little brother, the XZ2 Compact.
Caption: We were live at the MWC in Barcelona for you.
One of the highlights in the mobile communications branch was without doubt the Samsung press conference. The Korean smartphone manufacturer showcased the new Samsung Galaxy S9 and S9+. The main selling point of the new device has to be its 12 megapixel wide-angle main camera, said to be quieter, quicker and more light sensitive than anything that has gone before. It boasts a dual aperture which adjusts to shoot the perfect photo, whether in bright daylight or low light. The device is also capable of filming video in super slow motion and allows users to create AR emojis.
Caption: Samsung showcased its new Samsung Galaxy S9 and S9+ at its Unpacked Event.
Caption: The new Samsung flagship boasts an impressive camera.
HMD Global also had a surprise in store at the MWC, presenting not one but five new devices. They presented the smartphones Nokia 7 Plus, Nokia 8 Sirocco, Nokia 6 (2018) and the entry-level smartphone Nokia 1. The new version of the classic phone Nokia 8110 was also on display. The curved sliding phone has been designed to follow on from the success of the Nokia 3310 and is even available in banana yellow.
Caption: HMD Global made quite an impression during its press conference too…
Caption: …. presenting four new Nokia smartphones and a revamped classic phone.
Caption: The new curved Nokia 8810 is intended to follow on from earlier successes.
Caption: Bullitt showcased its new CAT S61.
5G, IoT and artificial intelligence
As well as the major topic of smartphones, the trade fair also focused on a number of other topics such as the way we operate the various devices we use, which may well change in the years to come. Biometric identification using face recognition and iris scanning instead of passwords, for example, is a trend which is gaining in popularity. Devices can now not only be operated using voice commands, but also hand movements. One of the major topics was the extension of the 5G network. Further topics covered were artificial intelligence, Internet of Things, connected cars, increased requirements for IT security and virtual reality.