Omnichannel
Udo Latino
On 21th February 2019, we surprised our guests with a new event format on the subject of digitisation in retail. While conventional lecture events have speakers and an audience, Barcamps have only participants. The exchange in Baiersdorf therefore took place at eye level and was a gain in perspectives...
Udo Latino
Brick and mortar retail affects us all. Whether as a buyer or a seller, as a retailer or service provider. And whilst e-commerce and pure players continue to advance, retailers have no choice but to beat the apparently superior opponent with its own weapons by not only offering their...

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