The Brodos Group

With its headquarters in Baiersdorf in the Franconian area of Germany, roughly 450 employees and turnover of over 490 million euros (2015), Brodos AG is one of the three largest mobile communications distributors in Germany. Its customers range from small mobile communications shops, to large consumer electronics stores, to the heavyweights in the e-commerce branch, as well as more than half of all companies listed on the German stock exchange. Brodos is the official distributor of all leading manufacturers (including Apple, Samsung and Sony) and network operators (Telekom, Vodafone, Telefónica) in Germany.
The Brodos software, which was originally developed in-house with optimizing business relations and increasing customer loyalty with wholesalers in mind, has been improved over the years, evolving into the cross-channel concept of the connected store, an allround concept which has been being used successfully by specialist retailers since early 2015. Thanks to the connected store, online shopping is set to become a regional matter in future, with customers benefitting from the combination of both channels – online and offline. The concept is a merging of huge multimedia catalogue systems in store and on the internet, created from the product ranges available for delivery by leading distributors and specialist wholesalers.

In 2015, Brodos was not only awarded the prize BAVARIA’S BEST 50 for being one of the most rapidly growing companies in Bavaria, but also the prize for the best telecommunications distributor in the 2016 readers’ poll organised by the German trade journal Telecom Handel.